Pricing · Instagram automation, DMs and comment-to-DM

Agorapulse pricing in 2026: the per-user cost and the inbox tiers

By Antoine Blanco··8 min read

Agorapulse bills per user: $79, $119 or $149 per user a month on annual billing, or $99, $149 and $199 month to month, read on November 9, 2026. All three published tiers include the same 10 social profiles, with extras at $10 or $15 each. The inbox ships on every tier and only becomes workable on Advanced.

That last point is the one the pricing page buries, and it decides which tier you actually need. Agorapulse sells itself on its inbox, so it is worth knowing which parts of that inbox your tier does not include.

Agorapulse plans, November 9, 2026

Read from the Agorapulse pricing page today. The toggle defaults to annual, and the lower figure in each pair is the annual rate. The published yearly savings confirm it: $99 minus $79 over twelve months is the $240 the page advertises.

Plan Per user, annual Per user, monthly Yearly per user Social profiles Data retention
Standard $79 $99 $948 10 6 months
Professional $119 $149 $1,428 10 12 months
Advanced $149 $199 $1,788 10 24 months
Custom tailored tailored tailored unlimited 24 months

Extra profiles beyond the 10 cost $10 a month each on annual billing, $15 month to month. Ad accounts, Google Analytics and third-party integrations do not count against the profile limit; Facebook, Instagram, LinkedIn pages and personal profiles, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business do.

The real agorapulse cost per user and per profile

Because the profile count is frozen at 10 across the three published tiers, the cost per profile is purely a function of which tier you pick, not how much you use.

Plan Annual rate, 1 user Cost per profile Same plan, 3 users Profiles still included
Standard $79 $7.90 $237 a month 10
Professional $119 $11.90 $357 a month 10
Advanced $149 $14.90 $447 a month 10

Read that third column again. Adding a teammate on Advanced costs $149 a month and buys zero additional capacity. A three person team on Advanced pays $5,364 a year to manage the same 10 profiles one person could manage on Standard for $948.

That is the meter to understand before anything else: Agorapulse charges for seats, and capacity is an add-on.

The inbox is on every tier, and thin on Standard

The all-in-one inbox appears on all four columns of the feature matrix, which makes the tiers look interchangeable. They are not. Here is what the matrix actually shows, read today.

Inbox feature Standard Professional Advanced Custom
Inbox, search, inline translation, notes yes yes yes yes
Google reviews moderation yes yes yes yes
Post-level and ad comment moderation no yes yes yes
Assign comments and messages no yes yes yes
Reply collision detection no yes yes yes
Custom inbox views no yes yes yes
Saved replies no no yes yes
Inbox labels, filter presets, bulk actions no no yes yes
Sentiment detection, comment export no no yes yes
Advanced spam management no no yes yes
AI reply suggestions no no no yes
Business hours settings no no no yes

On Standard you get a shared view of your messages and nothing to work them with: no assignment, no collision detection, no saved replies, no labels, no bulk actions. Two people answering from Standard will answer the same comment twice, because the feature that prevents it starts at Professional.

Automated moderation follows the same shape. All three published tiers get one free rule per social profile with one trigger condition per rule. Unlimited rules, and conditions combined with AND and OR operators, are Custom only. So if your plan is to let rules handle the repetitive half of the inbox, the published tiers give you exactly one rule per profile to do it with.

If the inbox is why you are buying Agorapulse, the honest answer is Advanced at $149 per user a month on annual billing. That is $1,788 a year per person, and it is the first tier where the inbox has the tools a person needs to work in it all day.

What each tier adds outside the inbox

Three add-ons sit outside the plans with no published price: Advanced Listening, Advocacy and Competitive Benchmarking. All three route to a demo request, so they are negotiated.

The API and the MCP, read carefully

Agorapulse lists two integration rows that matter if you want software rather than a person doing the work, and they are narrower than they look.

The reports open API is Custom only, and its own description scopes it: use it to integrate social data with your BI tools. It is a reporting API, not a publishing one. You cannot buy a published tier and have your code post through Agorapulse.

The ChatGPT and Claude row is available on every tier, and it is an MCP: connect ChatGPT or Claude with the Agorapulse self-hosted MCP to create and optimize social content. Two things follow. It is self-hosted, so you run and maintain the server. And it is scoped to creating and optimizing content, not to running the account. Compare the capabilities side by side in social media MCP servers compared.

Trial and billing terms

Agorapulse advertises 30 days free with no credit card required, the longest trial of any tool here. Annual billing is the default view and saves 20 percent. Support is 24/7 on every tier, with first response under 6 hours on Standard, 2 on Professional, 1 on Advanced and 30 minutes on Custom.

Agorapulse against the tools it replaces

Entry prices read on each vendor's own pricing page on November 9, 2026. The meters differ on purpose, which is the whole difficulty of comparing these tools.

Tool Entry price Meter Entry includes
Agorapulse $79 per user, annual user 10 profiles, 1 user
Hootsuite $99 per user, annual user 10 accounts, 1 user
Sprout Social $79 per seat, annual seat Essentials, 1 seat
Vista Social $80, annual plan 15 profiles, 2 users
Loomly $49, annual plan 12 accounts, 3 users
Later $18.75, annual social set 1 set, 1 user
Buffer $5 channel 1 channel
Metricool $20, annual brand up to 5 brands
PlugKit $49 a month for 5 connected accounts connected account REST API and hosted MCP

Agorapulse's position is clear once the meters are lined up. Against Hootsuite it is cheaper per user for the same 10 accounts and has the better inbox. Against Vista Social it loses badly on capacity: two people on Standard pay $158 a month for 10 profiles where Vista Social Professional is $80 a month for 2 users and 15 profiles. Against Sprout Social it wins on price at equivalent tiers, which is Agorapulse's oldest and most reliable argument.

Where it is genuinely better than anything here: the 30 day trial, Google reviews moderation inside the same inbox, and the inbox itself once you are on Advanced. What each platform API lets an inbox see is in social media inbox.

PlugKit is the odd row and not a replacement for most readers. It has no calendar, no approval workflow, no listening and no interface for a social media manager to work in. It is a REST API and a hosted MCP server, billed per connected account rather than per human, so the publishing and replying is done by your code or your agent. Pick it when nobody opens a dashboard. The automation Agorapulse caps at one rule per profile is the same job described in comment-to-DM automation, approached from the API side.

FAQ

How much does Agorapulse cost per month?

On November 9, 2026 Agorapulse publishes $79 per user a month for Standard, $119 for Professional and $149 for Advanced on annual billing. Month to month those become $99, $149 and $199. Custom is quoted after a demo. Every published tier includes 10 social profiles.

Does Agorapulse charge per user or per social profile?

Both, in sequence. The plan price is per user, and each plan includes 10 social profiles regardless of how many users you buy. Profiles past 10 are $10 a month each on annual billing, $15 month to month. So a second teammate costs a full seat and adds no capacity.

How many social profiles does Agorapulse include?

10 on Standard, Professional and Advanced, and unlimited on Custom. Facebook, Instagram, LinkedIn pages and personal profiles, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business each count as one profile. Ad accounts, Google Analytics and third-party integrations do not count.

Is Agorapulse cheaper than Hootsuite or Sprout Social?

Against Hootsuite, yes: $79 per user a month against $99 for a comparable 10 account tier, both on annual billing. Against Sprout Social the entry rates match at $79 per seat, but Sprout's Standard tier is $199 per seat and covers 5 profiles, where Agorapulse Advanced is $149 per seat and covers 10.

Does Agorapulse have an API?

A reports API, on the Custom tier only, described for pushing social data into BI tools. There is no publishing API on the published plans. Agorapulse also ships a self-hosted MCP for ChatGPT and Claude on every tier, scoped to creating and optimizing content rather than running the account.

AB
Antoine BlancoFounder of PlugKit. Runs his own Instagram, YouTube and X accounts through the API and MCP server described here.

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