Planoly pricing: what each plan costs per social set

Planoly costs $14, $24 or $47 a month on annual billing for 1, 2 or 6 social sets, or $16, $28 and $55 month to month, read on November 9, 2026. A social set is one account per platform across eight platforms. Every plan includes auto DMs, link in bio and unlimited uploads.

What makes the grid worth reading closely is the direction of the unit price. Most tools hold the per unit cost flat and sell features. Planoly discounts the unit, which changes where the switch point sits.

Planoly plans, November 9, 2026

Read from the Planoly pricing page today. The billing toggle defaults to annual; the page advertises up to 15 percent off for paying yearly, and the two columns below are the same plans under each setting.

Starter cannot be extended. The page says it plainly: to add social sets or users you upgrade to Growth or Pro. That makes Starter a single creator plan and nothing else.

A social set is up to one account of each channel: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads and TikTok. So one social set is eight connected accounts if you use all eight, which is why comparing Planoly to a per account tool on headline price alone is misleading.

The real planoly cost per social set

The unit price falls by 44 percent from Starter to Pro. That is unusual: Vista Social holds its per profile cost flat across every tier, and Agorapulse freezes capacity entirely and charges per person instead. Planoly actually rewards managing more brands.

Where Pro starts paying for itself

Because Growth can be extended with add-ons, there are two routes to any given size, and they cross.

The crossover is the fifth social set. Below it, stack extras on Growth. At five or more, Pro is cheaper and comes with six users rather than two.

Users cross earlier. Six people on Growth costs $24 plus four extra users at $5, so $44 a month for two social sets. Pro is $47 for six users and six sets. If you have a team of more than four, Pro is effectively free capacity.

What every plan already includes

Planoly puts most of its feature set on all three plans, which is why the tiers read as pure capacity:

• Visual planning and grid preview, the feature Planoly built its name on.
• An AI idea generator for post ideas, keywords and captions.
• A content calendar across Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads and Pinterest, with weekly updated trend and holiday markers.
• A media library, unlimited uploads on every plan.
• Auto replies on comments and DMs, including auto DMs.
• Link in bio with digital products, merch and bookings, with no transaction fees.

So there is no feature tier to climb here. You buy capacity, and the price per unit of it falls.

The limit the pricing page states quietly

The publishing row is worth reading twice: auto-post when platforms allow it, and push notifications to post natively when they do not. That second half is a reminder, not a publication. You get a phone notification and you finish the post by hand.

This is not a Planoly failing, it is the platform APIs, and every tool in this category has the same boundary. It matters for pricing because a plan you bought to automate posting will still ask you to post some of it yourself. Which formats fall on which side of that line is covered in can you schedule Instagram stories, posts with music, reels.

The Planoly MCP, and what it does not cover

Planoly now runs a hosted MCP server at mcp.planoly.com, which is further than most tools in this bracket have gone. It publishes and schedules to the eight platforms, lists existing drafts, reads the media library, pulls analytics and can produce a read only report link. It asks for confirmation before it publishes or deletes, and it cannot connect or disconnect social channels.

Two gaps are worth knowing. The pricing page does not tie the MCP to a plan, so confirm with support which plan carries it before buying on that basis. And the MCP covers publishing and reading, not the DM and comment inbox, even though auto DMs are a plan feature. The capabilities of each one are lined up in social media MCP servers compared.

Trial, the mobile option and billing

All paid plans include a 14 day free trial. Planoly also offers a no-cost option on its mobile app, limited to 10 uploads a month, which is a trial by another name rather than a working plan. Annual plans are billed upfront at the discounted rate, and you can upgrade or downgrade at any time from account settings.

Planoly against the tools it competes with

Entry prices read on each vendor's own pricing page on November 9, 2026. The meters differ, which is the point of the table.

Planoly is the cheapest social set priced tool here, under Later at the same meter and with the same reminder based publishing. Against Metricool it loses on analytics depth and on breadth of brands at the entry rate. Where Planoly is genuinely better than anything else in the list: grid planning, the link in bio storefront with no transaction fees, and now a hosted MCP, on a creator budget.

PlugKit belongs in the table for one reason and is wrong for most Planoly users. It has no calendar, no grid preview and no link in bio, because nobody is meant to open it: it is a REST API and a hosted MCP server billed per connected account, and your code or your agent does the posting and the replying. If you want a visual planner, buy Planoly. If the DM and comment side is what you are automating, the rules are in Instagram DM automation.

FAQ

How much does Planoly cost per month?

On November 9, 2026 Planoly publishes $14 a month for Starter, $24 for Growth and $47 for Pro on annual billing. Month to month those are $16, $28 and $55. The plans include 1, 2 and 6 social sets and 1, 2 and 6 users.

What is a social set in Planoly?

One account of each supported channel: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads and TikTok. One set can therefore cover eight connected accounts, so Planoly's headline price is not comparable to a per account or per channel tool without doing that conversion first.

Does Planoly have a no-cost option?

Yes, on the mobile app, capped at 10 uploads a month. The paid plans add the web planner, extra sets and users, and a 14 day trial. At 10 uploads a month it is a way to try the app rather than a way to run an account.

Does Planoly auto-post to Instagram?

For the formats the Instagram API allows, yes. For the rest, Planoly sends a push notification and you publish natively from your phone, which is how it keeps access to music and native editing tools. The pricing page states both behaviours in the same feature row.

Is Planoly cheaper than Later or Metricool?

Cheaper than Later at the same meter: $14 against $18.75 a month on annual billing, both for one social set. Against Metricool it is cheaper at entry but narrower, since Metricool's entry rate covers up to 5 brands and adds deeper analytics.

AB

Antoine BlancoFounder of PlugKit. Runs his own Instagram, YouTube and X accounts through the API and MCP server described here.